DIOR La Mousse Off/On Foaming Cleanser Anti-Pollution Foaming Cleanser

TIME TO SWITCH! 

Dior has created OFF/ON Foaming Cleanser, the foaming cleanser composed of 90%* natural-origin ingredients to give your skin OFF/ON cleansing:

• OFF = eliminates impurities, urban particles, makeup residue and excess sebum. Clinically proven effectiveness: the foaming cleanser eliminates 99% of particles, including the finest,** and reduces the effects of pollution on skin lipids by 20%.***
• ON = soothes feelings of discomfort, preserves the skins hydration and barrier function. The Foaming Cleanser enables you to cut the harmful effects of pollution on a skin barrier marker in half.***

 

Infused with purifying water lily**** from the new Dior garden and soothing cornflower floral water,**** OFF/ON Foaming Cleanser offers more than just cleansing: this facial cleanser combines the smoothness of a cream with the effectiveness of a foaming cleanser to reveal the skins purity while providing skincare action that respects the skin.

Airy and delicate, OFF/ON Foaming Cleanser frees the skin of makeup residue, UV filters and pollution to switch to skin that appears incredibly pure.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute to the formulas performance, sensory appeal and stability.

** In vivo instrumental test on 21 women on 1-m particles.

*** Ex vivo test on skin explant.

**** In vitro tests on ingredients.

Key Ingredients

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN

 

The purifying water lily infused in the OFF/ON Foaming Cleanser formula is a functional ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in OFF/ON Foaming Cleanser, purifying water lily helps purify* the skin.

The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.

In 1889, Joseph Bory Latour-Marliac went to Paris for the Worlds Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.

Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.

The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.

A MEMBER OF THE UNION FOR ETHICAL BIOTRADE, DIOR IS COMMITTED TO A SOURCING THAT IS RESPECTFUL OF NATURE AND COMMUNITIES.

* Ex vivo test on skin explant.

How to Use

1. Take a small dollop of OFF/ON Foaming Cleanser. Add water and lather into a foam in the palm of the hand. 
2. Apply OFF/ON Foaming Cleanser to the face using circular motions. 
3. Rinse thoroughly with water, then dry your skin with a clean towel.

Do not store at extreme temperatures.

Product Ingredients: Purifying water lily